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 Here
are a few things I’ve learned since I began Bikwil. These five
lessons I offer to readers in the spirit of wise-after-the-event advice,
just in case someone among you is thinking of starting a specialised
magazine yourself.
In no
particular order, they are:
1.
You can’t make money from publishing a specialised magazine.
2.
Publish a specialised magazine and make money? You’re kidding.
3.
You can’t make money from publishing a specialised magazine.
4.
Make money from publishing a specialised magazine? No way.
And
what was the fifth thing?
Wait .
. . Don’t tell me . . . Ah , yes, I remember.
5.
You can’t . . .
. . .
But, look here, you have a lot of joy along the way (six and a half
years of it so far), and I can’t say fairer than that. Moreover, before
you all rush donations to your starving editor, muse upon this.
If it
weren’t for the ongoing generosity of my contributors, most of whom pay
me (in the form of postal subscriptions) instead of getting a fee
themselves, absolutely none of that stimulating joy would be possible.
So
again, thank you all — and please keep writing.
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